Category Archives for "Marketing"

You can learn big lessons at live events.

The Biggest Marketing Insight I Learned From Attending Live Events

In October, I attended three conferences. Three! This… after not traveling to any conference in three years. The first one was a writing retreat in Vermont, which was more like a very intimate conference. It lasted three and half days. The second was a one-day conference for women copywriters, held in Delray Beach, Florida. And […]

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Business owners need to carefully choose who will handle their copywriting.

10 Shocking Secrets Agencies Don’t Want Business Owners to Know About Content Creation

Let me tell you a story. I’m a copywriter. Most of the time I work directly with a business owner or a marketing manager. But sometimes I work with agencies that outsource their content creation to copywriters like me. Recently, I spoke with a prospective client – a woman who owns her own marketing agency. […]

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Want to keep clients from leaving your CPA practice? It just takes a little care and attention...

7 Ways a CPA Can Stop Clients From Leaving

Years ago, a major retailer in our city ticked me off.  My husband had bought some software. But he discovered later that it wasn’t compatible with his computer’s operating program. In fact, it caused problems and he wondered if the installation disk itself wasn’t corrupted since he had found fingerprints on it. To put this […]

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Mike Michalowicz explains how accountants and bookkeepers can thrive in a changing world.

Break the Label – and THRIVE: Interview with Mike Michalowicz, Business Author and Entrepreneur

If you’re an entrepreneur, chances are you’ve heard the name Mike Michalowicz. Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal […]

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Victory belongs to those who can adapt to the future.

The Digital Shoe Queen

A fashion shoe designer recently made this statement: “I realized I should have brought this concept  directly to the consumer. She lives in digital, and we’re operating in analog.” The comment was made by Tamara Mellon, co-founder of the highly covetable fashion shoe line, Jimmy Choo. She ran into trouble in 2013 with her investors when it became obvious […]

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