Category Archives for "Marketing"

Mike Michalowicz explains how accountants and bookkeepers can thrive in a changing world.

Break the Label – and THRIVE: Interview with Mike Michalowicz, Business Author and Entrepreneur

If you’re an entrepreneur, chances are you’ve heard the name Mike Michalowicz. Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal […]

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Victory belongs to those who can adapt to the future.

The Digital Shoe Queen

A fashion shoe designer recently made this statement: “I realized I should have brought this concept  directly to the consumer. She lives in digital, and we’re operating in analog.” The comment was made by Tamara Mellon, co-founder of the highly covetable fashion shoe line, Jimmy Choo. She ran into trouble in 2013 with her investors when it became obvious […]

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1 CPA firms that succeed understand their marketing needs assembly.

CPA Marketing: Assembly Required…

Over the weekend, I decided to finally search for a small bookcase I could put in the corner behind my desk. You see, I’m a notorious “stacker.” My desk is often filled with “stacks of stuff,” whether it’s books, papers, or magazines. And I have a love/hate relationship with organization. Part of me loves de-cluttering my environment. But […]

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An interview with accountants McCrate, DeLaet & Company

Accountants On The Rise: McCrate, DeLaet & Company

This is the first of an interview series, focusing on CPA practices who are successfully growing their business. I’m kicking off this series by featuring The Sidney, Ohio-based accounting firm of McCrate, DeLaet & Company. They were recently featured in Accounting Today because the firm was selected to join CPAsNET, a prestigious network of exceptional accounting firms. Fewer than […]

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CPA marketing takes work but it's worth it.

CPA Marketing: It’s Time to Go Big or Go Home

For CPA marketing, you need some new moves… If you need some motivation regarding your CPA marketing, you’ve come to the right spot. Every once in awhile, I dish out some tough love. And today is one of those days. One of my “virtual mentors” is Gary Vaynerchuk. For those who don’t know him, he’s an […]

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