Category Archives for "Copywriting"

Business owners need to carefully choose who will handle their copywriting.

10 Shocking Secrets Agencies Don’t Want Business Owners to Know About Content Creation

Let me tell you a story. I’m a copywriter. Most of the time I work directly with a business owner or a marketing manager. But sometimes I work with agencies that outsource their content creation to copywriters like me. Recently, I spoke with a prospective client – a woman who owns her own marketing agency. […]

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One of the most compelling reasons people buy.

What Compels Your Prospect to Buy? One Reason…

Why do people buy? First, a slight detour into Middle Earth… We’re huge J.R.R. Tolkien fans. Lord of the Rings is freely spoken in our home. When the films were made from the books, we eagerly anticipated each one. Both the book and films contain great lessons, but one in particular really touched me. For those who haven’t seen […]

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Tips for how to make someone feel acknowledged.

Used and Abused by “No-nuffins”

Recently, I met someone interesting at a networking event. He’s a real go-getter. On fire for his business and working hard. But his people skills sucked. He momentarily preened himself as he talked about his own successes but made no attempt to learn about me. He asked no questions, demonstrated no curiosity, and showed no courtesy as he […]

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Successful promotions begin with great copywriting partnerships.

Battle Strategies for Copywriters & Business Owners

  There’s a rumbling going on in Marketing Land. And it has to do with copywriting, copywriters and business owners. Most copywriters have a genuine desire to help a business owner get results – whether it’s direct sales or engagement with their website visitors. But business owners are realizing they need something different. And copywriters are […]

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Marketing lessons from an Idaho corn farm boy.

You Can Watch ‘Game of Thrones’ Because of This Marketing Secret

The Cowboy and I discovered a fascinating series by National Geographic called “American Genius.” And as usual, I immediately picked up on a marketing “secret” that honestly isn’t used often enough. We watched the story about a young, brilliant scientist named Philo Farnsworth. Not exactly a household name. But every time you flip on the TV, […]

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