One of the most compelling reasons people buy.

What Compels Your Prospect to Buy? One Reason…

Why do people buy? First, a slight detour into Middle Earth… We’re huge J.R.R. Tolkien fans. Lord of the Rings is freely spoken in our home. When the films were made from the books, we eagerly anticipated each one. Both the book and films contain great lessons, but one in particular really touched me. For those who haven’t seen […]

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Tips for how to make someone feel acknowledged.

Used and Abused by “No-nuffins”

Recently, I met someone interesting at a networking event. He’s a real go-getter. On fire for his business and working hard. But his people skills sucked. He momentarily preened himself as he talked about his own successes but made no attempt to learn about me. He asked no questions, demonstrated no curiosity, and showed no courtesy as he […]

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Never assume this about your prospect...

How I Got Schooled By a Marketing Newbie

Last year, I gave a presentation to a room full of business owners and entrepreneurs. Topic: 3 Brave Steps to Take With Email Marketing. I felt okay about the presentation (despite having some people saying kind things to me afterward). I always feel I can do better. But one question took me by surprise during the presentation and completely […]

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Mike Michalowicz explains how accountants and bookkeepers can thrive in a changing world.

Break the Label – and THRIVE: Interview with Mike Michalowicz, Business Author and Entrepreneur

If you’re an entrepreneur, chances are you’ve heard the name Mike Michalowicz. Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal […]

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Victory belongs to those who can adapt to the future.

The Digital Shoe Queen

A fashion shoe designer recently made this statement: “I realized I should have brought this concept  directly to the consumer. She lives in digital, and we’re operating in analog.” The comment was made by Tamara Mellon, co-founder of the highly covetable fashion shoe line, Jimmy Choo. She ran into trouble in 2013 with her investors when it became obvious […]

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