Why Most Do Social Media Marketing Wrong and How To Fix It

Recently, I was chugging along the social media train and realized my LinkedIn update from the day before didn’t receive much love. It was an update where I was truly interested in other people’s experience and perspective, so I started to write a comment of my own for this post and was going to tag […]

Got “Blog Fatigue?” Here’s How To Conquer It And Still Get Website Leads

So you’ve got a website.  And a blog which you hope gives you website leads. But you feel something is missing… You may “sort of” update your blog every once in awhile. Other than your service pages, that’s about the extent of your online content. If you have more than that, congratulations! Because you’re truly in the minority. Most businesses […]

How to Get People to Yell ‘Take My Money!’

Recently, I had a meeting with a couple of prospects in town. During the course of our chat, the owner of one of the businesses asked me what I “audited” when evaluating a company. What do I notice and look for in order to do my job? Hot Diggity… talk about a loaded question! I was frothing at the mouth […]

She Slapped My Face Hard With Her Notebook…

I had a rough time of it in school when I was in eighth grade. It’s that particularly tricky stage in the educational system called “junior high.” My parents took my brother and me out of our local parochial school and plopped us into the public school system. So for the fifth and sixth grade, I was in a […]

Small Business Owner: Offer a Lavish, Over-The-Top Choice

The lavish aspirations of some people can be pretty funny. Take tires, for instance. Sure, you can buy the Nitto Invo Luxury Sport Radial Tire for just a mere $370 a pop. I mean, that’s okay for most cars.  But what about a tire encrusted with gold and diamonds? Now that’s elite! Dubai (where else?) produced their first set […]

3 Ways Businesswomen Can Stop Self-Sabotage
And Excel In 2018

This topic has been on my mind for a long time. The businesswomen I like and trust already know how I feel because I’ve talked to them about it. And I have to warn you: I’m going to step on some toes. It’s not as though I want to or enjoy doing it. But something […]

The Biggest Marketing Insight I Learned From Attending Live Events

In October, I attended three conferences. Three! This… after not traveling to any conference in three years. The first one was a writing retreat in Vermont, which was more like a very intimate conference. It lasted three and half days. The second was a one-day conference for women copywriters, held in Delray Beach, Florida. And […]

Mary Rose “Wildfire” Maguire on YouTube

I’ve been absent from my blog for awhile because…. I started a YouTube channel! Yes, I finally am diving into the wild world of creating videos. So far, the videos are a “breakdown” of my daily emails. I read aloud one of my emails and then go into a little more depth with the marketing […]

10 Shocking Secrets Agencies Don’t Want Business Owners to Know About Content Creation

Let me tell you a story. I’m a copywriter. Most of the time I work directly with a business owner or a marketing manager. But sometimes I work with agencies that outsource their content creation to copywriters like me. Recently, I spoke with a prospective client – a woman who owns her own marketing agency. […]

The ‘Halt and Catch Fire’ Way to Catch Clients

I love the TV series “Halt and Catch Fire.” Set in the 80’s, the show is a fictionalized account of the personal computer revolution. The title refers to computer machine code instruction “HCF.”  When executed, the computer’s central processing unit would stop working and “catch fire,” (an inside joke for coders). Cardiff Electric is the fictional software company pulled into developing […]