7 Ways a CPA Can Stop Clients From Leaving

Years ago, a major retailer in our city ticked me off.  My husband had bought some software. But he discovered later that it wasn’t compatible with his computer’s operating program. In fact, it caused problems and he wondered if the installation disk itself wasn’t corrupted since he had found fingerprints on it. To put this […]

Kicking Around a Can of (Marketing) Beans

Last week, when the Cowboy and I visited our local grocery store to grab some items, we both noticed something odd. Empty shelves. During the past few weeks, we noticed that whenever we stopped by to pick up something, often they were out of the item we wanted. This happened a lot with our particular brand of water. But what really was […]

#TheGratitudeProject – Beethoven & Co.

My love for classical music began with Looney Tunes. For those who are younger, and missed the Saturday morning cartoon fun of watching Bugs Bunny outwit poor Elmer Fudd, my deepest condolences. You missed out on a major cultural moment. To this day, I have no idea if it was a secret plan to get […]

#TheGratitudeProject and Sherlock’s Biggest Mistake

This is an experiment. And if you read any of my articles, you’ll realize that as a marketer, I live for experiments.   I’m always testing something… if not the patience of my sweet husband, it’s testing the response of a landing page or email subject line. Gratitude has been often quoted by high-achievers as […]

Are You Selling Yourself For Pennies?

I bargained with life for a penny, And life would pay no more, However, I begged at evening when I counted my scanty store. For life is a just employer, it gives you what you ask, But once you have set the wages, Why, you must bear the task. I worked for a menial’s hire, only […]

What Compels Your Prospect to Buy? One Reason…

Why do people buy? First, a slight detour into Middle Earth… We’re huge J.R.R. Tolkien fans. Lord of the Rings is freely spoken in our home. When the films were made from the books, we eagerly anticipated each one. Both the book and films contain great lessons, but one in particular really touched me. For those who haven’t seen […]

Used and Abused by “No-nuffins”

Recently, I met someone interesting at a networking event. He’s a real go-getter. On fire for his business and working hard. But his people skills sucked. He momentarily preened himself as he talked about his own successes but made no attempt to learn about me. He asked no questions, demonstrated no curiosity, and showed no courtesy as he […]

How I Got Schooled By a Marketing Newbie

Last year, I gave a presentation to a room full of business owners and entrepreneurs. Topic: 3 Brave Steps to Take With Email Marketing. I felt okay about the presentation (despite having some people saying kind things to me afterward). I always feel I can do better. But one question took me by surprise during the presentation and completely […]

The Pocket Watch Traffic-Building Secret

The Cowboy was over the moon. First, a little context: My husband loves pocket watches. He prefers their mechanical parts to a battery-operated timepiece any day of the week. However, he’s had issues with finding pocket watches that actually work. Most have design flaws or they simply don’t last long. So it’s been an ongoing quest to […]

Break the Label – and THRIVE: Interview with Mike Michalowicz, Business Author and Entrepreneur

If you’re an entrepreneur, chances are you’ve heard the name Mike Michalowicz. Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal […]