Mary Rose “Wildfire” Maguire on YouTube

I’ve been absent from my blog for awhile because…. I started a YouTube channel! Yes, I finally am diving into the wild world of creating videos. So far, the videos are a “breakdown” of my daily emails. I read aloud one of my emails and then go into a little more depth with the marketing […]

10 Shocking Secrets Agencies Don’t Want Business Owners to Know About Content Creation

Let me tell you a story. I’m a copywriter. Most of the time I work directly with a business owner or a marketing manager. But sometimes I work with agencies that outsource their content creation to copywriters like me. Recently, I spoke with a prospective client – a woman who owns her own marketing agency. […]

The ‘Halt and Catch Fire’ Way to Catch Clients

I love the TV series “Halt and Catch Fire.” Set in the 80’s, the show is a fictionalized account of the personal computer revolution. The title refers to computer machine code instruction “HCF.”  When executed, the computer’s central processing unit would stop working and “catch fire,” (an inside joke for coders). Cardiff Electric is the fictional software company pulled into developing […]

7 Ways a CPA Can Stop Clients From Leaving

Years ago, a major retailer in our city ticked me off.  My husband had bought some software. But he discovered later that it wasn’t compatible with his computer’s operating program. In fact, it caused problems and he wondered if the installation disk itself wasn’t corrupted since he had found fingerprints on it. To put this […]

Kicking Around a Can of (Marketing) Beans

Last week, when the Cowboy and I visited our local grocery store to grab some items, we both noticed something odd. Empty shelves. During the past few weeks, we noticed that whenever we stopped by to pick up something, often they were out of the item we wanted. This happened a lot with our particular brand of water. But what really was […]

#TheGratitudeProject – Beethoven & Co.

My love for classical music began with Looney Tunes. For those who are younger, and missed the Saturday morning cartoon fun of watching Bugs Bunny outwit poor Elmer Fudd, my deepest condolences. You missed out on a major cultural moment. To this day, I have no idea if it was a secret plan to get […]

#TheGratitudeProject and Sherlock’s Biggest Mistake

This is an experiment. And if you read any of my articles, you’ll realize that as a marketer, I live for experiments.   I’m always testing something… if not the patience of my sweet husband, it’s testing the response of a landing page or email subject line. Gratitude has been often quoted by high-achievers as […]

Are You Selling Yourself For Pennies?

I bargained with life for a penny, And life would pay no more, However, I begged at evening when I counted my scanty store. For life is a just employer, it gives you what you ask, But once you have set the wages, Why, you must bear the task. I worked for a menial’s hire, only […]

What Compels Your Prospect to Buy? One Reason…

Why do people buy? First, a slight detour into Middle Earth… We’re huge J.R.R. Tolkien fans. Lord of the Rings is freely spoken in our home. When the films were made from the books, we eagerly anticipated each one. Both the book and films contain great lessons, but one in particular really touched me. For those who haven’t seen […]

Used and Abused by “No-nuffins”

Recently, I met someone interesting at a networking event. He’s a real go-getter. On fire for his business and working hard. But his people skills sucked. He momentarily preened himself as he talked about his own successes but made no attempt to learn about me. He asked no questions, demonstrated no curiosity, and showed no courtesy as he […]