You can learn big lessons at live events.

The Biggest Marketing Insight I Learned From Attending Live Events

In October, I attended three conferences. Three! This… after not traveling to any conference in three years. The first one was a writing retreat in Vermont, which was more like a very intimate conference. It lasted three and half days. The second was a one-day conference for women copywriters, held in Delray Beach, Florida. And […]

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Business owners need to carefully choose who will handle their copywriting.

10 Shocking Secrets Agencies Don’t Want Business Owners to Know About Content Creation

Let me tell you a story. I’m a copywriter. Most of the time I work directly with a business owner or a marketing manager. But sometimes I work with agencies that outsource their content creation to copywriters like me. Recently, I spoke with a prospective client – a woman who owns her own marketing agency. […]

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Catching clients is easier when you know what they want.

The ‘Halt and Catch Fire’ Way to Catch Clients

I love the TV series “Halt and Catch Fire.” Set in the 80’s, the show is a fictionalized account of the personal computer revolution. The title refers to computer machine code instruction “HCF.”  When executed, the computer’s central processing unit would stop working and “catch fire,” (an inside joke for coders). Cardiff Electric is the fictional software company pulled into developing […]

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Want to keep clients from leaving your CPA practice? It just takes a little care and attention...

7 Ways a CPA Can Stop Clients From Leaving

Years ago, a major retailer in our city ticked me off.  My husband had bought some software. But he discovered later that it wasn’t compatible with his computer’s operating program. In fact, it caused problems and he wondered if the installation disk itself wasn’t corrupted since he had found fingerprints on it. To put this […]

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