I love the TV series “Halt and Catch Fire.”
Set in the 80’s, the show is a fictionalized account of the personal computer revolution.
The title refers to computer machine code instruction “HCF.” When executed, the computer’s central processing unit would stop working and “catch fire,” (an inside joke for coders).
Cardiff Electric is the fictional software company pulled into developing its own personal computer. There’s a lot of drama… a lot of showdowns… and by the end of Season 1, the scary-smart female programmer, Cameron Howe, starts her own gaming company called “Mutiny.”
Cameron is a young woman with no filters.
Little understanding of boundaries.
She’s all over the place and usually leaves a mark.
The wife of another character on the show, Donna, is an accomplished engineer who joins Mutiny. But Donna is also a wife and mother who understands rules and protocol.
Cameron just wants to have fun.
She wants all the perks of running a successful biz but none of the headaches of actually trying to make that happen.
She has no real business plan. Just flying by the seat of her pants.
When Donna notices a possible revenue source for the company (a paid community), Cameron scoffs and doesn’t take the idea seriously.
Here’s the deal:
That idea about community?
It’s still a wildly popular idea and one that has already made companies like Red Bull very, very rich.
People want to connect with each other.
If they really love something… they tend to want to gather together with others who love it, too.
You know what’s at the heart of this?
Your client wants to feel like they’re on the inside. Not the outside.
Even if you don’t have a community online or offline, you can still make your perfect buyer feel as though she’s getting “inside information.”
Lots of ways to spin that top.
Make your customer feel good about choosing you, as though they just picked the winning team for the World Series and you’ve got someone who will likely give you incredible Lifetime Customer Value.
Need someone to code your web copy to deliver that kind of value?
There are formulas and there is a protocol, but writing copy is both a science and an art.
Good thing you know where to go.