#TheGratitudeProject and Sherlock’s Biggest Mistake

This is an experiment. And if you read any of my articles, you’ll realize that as a marketer, I live for experiments.


I’m always testing something… if not the patience of my sweet husband, it’s testing the response of a landing page or email subject line.

Gratitude has been often quoted by high-achievers as their key to success.

It’s important to be grateful because it opens you up to appreciating life in a new way. When you take a fresh look at what surrounds you, often more things to appreciate come your way.

I don’t know why that happens. It just does.

In my Daily CPA Marketing Letter today (sign up here if you’re not on my list, and get a free content marketing resource), I talked about gratitude.

In fact, I’ll share it with you.


The CPA Advantage: Daily Marketing & Strategy Letter
May 26, 2017
From Buckeye Nation, Columbus, OH, 11:33 AM

One of my favorite TV shows is
“Sherlock,” starring Benedict
Cumberbatch and Martin Freeman.

I’ve always loved Sir Arthur Conan
Doyle’s stories, but the BBC series
adds a nice modern flair.

Sherlock is always paying attention.

Always observing.

And always realizing that people
are usually quite predictable.

(Except when they aren’t… as
was evident in the ending of
“The Six Thatchers.”)

A horrific tragedy occurred, one
that Sherlock didn’t expect.

Later, he blamed himself (as did
John Watson), for being too
arrogant. Too full of himself.

I see this all the time with how
businesses handle their marketing.

They believe their product or service
is so great (or the competition is so
bad), that they can get away with
poor customer service.

(I’m looking at you, United Airlines.)

Clients don’t like arrogant businesses.

If they don’t feel valued, they’ll simply
take their business elsewhere.

My message today doesn’t focus on copy.
But there is a marketing tip:

Recognize the power of thanking your
clients for doing business with you.

Even a handwritten thank-you note
will make a difference.

Other ways to show appreciation:

  • Gift cards
  • Discounts
  • Bonus items
  • Recognition
  • Achievement levels

Those are just a few.

The “Achievement Levels” is often used
by apps. Once you consistently use the
app, often you “unlock” another level.

That’s for another email, perhaps
(called “gamification marketing”),
but it builds in anticipation and engages
your end-user in an entertaining way.

If you’d like to brainstorm more ideas
on how to make sure you’re NOT
coming across as an arrogant Sherlock,
set up a time to talk.

We’ll solve the mystery together.

Your hard-working client detective,
Mary Rose


Conveying appreciation for your clients and customers will help you generate more business.

It just does.

When people feel as though you value them, they’re more likely to continue giving you their business.

But if you take your clients and customers for granted, then it’s like taking a friendship or marriage for granted — the other person eventually gets tired of the mistreatment and leaves.

I have no idea where you are right now in your life.

You might be soaring. Or floundering.

You may be having the best day of your life. Or your worst.

But I’d like to encourage you to find something to be grateful for. And it’s there.

Even if you’re having a terrible, horrible, no-good, very bad day.

This past week, my brother-in-law suffered a really bad fall in a store. He ended up cracking his skull. He went to the hospital and was in ICU at first, on a respirator.

Serious stuff.

But he’s slowly been recovering. And as I thought about the situation, I found many things to be grateful for:

  • The store personnel who quickly responded by calling an ambulance
  • Living in a city where the hospitals are located close by
  • That his injury wasn’t worse. His skull was cracked, not crushed.
  • He was receiving the best care possible.

Those were the few that came immediately to mind. And each day he gets better, there’s more to appreciate.

The point is… life happens.

Sometimes bad things happen. But no matter what, there is definitely something to appreciate.

You might have to look around a little more closely, but trust me. It’s there.

What are you grateful for? Make sure to pause and just savor it. It can definitely make your day better.
CPAs and Accounting Firms: Do you want more clients? Better clients? Click here to subscribe to my list and learn how!

About the Author

Mary Rose 'Wildfire' Maguire is a direct response copywriter, digital marketing consultant, and brand and email marketing fangirl. Tireless advocate for testing response. David Ogilvy is my invisible mentor, along with John Caples and Claude C. Hopkins. You can find me on Twitter or LinkedIn.