Monthly Archives: December 2015

The island will test you...

Marketing Isn’t for Commitment-Phobes

What can a 58-year-old film teach you about marketing? Marketing lessons are all around us. They can be found in the simplest exchanges of your daily life. Or within books, movies, TV shows, sporting events… You get the point. They can be found everywhere and anywhere. So it wasn’t surprising that I gleaned yet another marketing nugget as I watched […]

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Diabolical Marketers Who Want to Make Scary-good Money

When I originally sent the email that talked about the Nightmares Fear Factory attraction in Canada (“What on Earth is Scaring These Poor People?”), I had some subscribers take issue with the marketing message. Below is my response: Yesterday’s email received some push-back. And I thought some clarification was in order. It goes deep to the heart […]

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