No, it isn’t a Black Friday sale. There’s a haunted house in Canada called The Nightmares Fear Factory. They’ve employed one of THE best marketing strategies I’ve ever seen. Photographs on their site. Of their customers. But these weren’t cheesy “selfies.” I mean, the first time I saw these photos, I thought it was hilarious […]
Continue readingYears ago, when I was working within a church ministry, there was a young man who wanted to be seen as a leader very, very badly. At the time I was 34 years old and he was 22. With a high school jock vibe about him, he was 6’2 and very aware of how handsome […]
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Dr. Peter Venkman: What I’d really like to do is talk to Dana. Dana? It’s Peter. Dana Barrett: There is no Dana, there is only Zuul. Who ya gonna call? I know they’ve finished making a remake of the classic film, “Ghostbusters.” I’m just not sure I want to see it when it’s released next […]
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There’s a good way to use terror and a bad way. One way makes you the hero, the other makes you creepy. (Or boring. Which is the cardinal sin of marketing, in my book.) Check out this perfect plum: In the documentary, “Winston Churchill: Walking with Destiny,” it shows Churchill touring the areas in London that were […]
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In the business world where selling and persuasion are the modern-day Coliseum games, there there are a lot of “gladiators” who get all the press. Guys like Zig Ziglar. Or Harry Browne (his book, “The Secret of Selling Anything,” written almost 50 years ago is a secret weapon that should be in your arsenal). Or […]
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