While other accountants think marketing is “evil,” we’ll tell you the truth: If you want a thriving, profitable business that doesn’t take 70+ hours a week to run, marketing isn’t everything…
It’s the only thing…
Dear Hard-working CPA:
Can you feel it?
It’s that shaky feeling you get when you wonder if maybe… just maybe you made a mistake opening your own CPA practice.
Especially if you got your CPA license over twenty years ago.
Before Scott Cook and Tom Proulx created QuickBooks.
But like it or not, software technology is only going to improve. AND take a nice chunk out of your service offerings.
That is… if you allow it to happen.
The relentless pursuit of sophisticated software isn’t the only threat that prevents you from growing a profitable CPA practice.
You also have to deal with sharp in-house accountants who are smack dab inside your prospect’s office.
Not to mention low-cost competitors who are just champing at the bit to push themselves off as a “valuable” choice while bragging how much money they’ll save your prospect.
Money you KNOW isn’t really saved because they’ll be putting that prospect’s financial house in danger.
Because those providers really haven’t dug inside a copy of the U.S. Master Tax Guide like you.
It’s not easy being a CPA in today’s “do-it-yourself” world.
The days when you could rely on a senior-level CPA to bring in most of the new business are gone.
Marketing isn’t a choice, anymore. Really, it never was.
It’s just that over twenty years ago, businesses were more connected and yes, focused.
Now your prospects have a zillion things coming in at warp speed. When it comes to figuring out their money, they worry.
They worry they’re not doing things right.
They worry about getting nabbed by the IRS for some obscure infraction.
They feel alone. And vulnerable.
And that, my friend… is exactly why you need better marketing for your CPA practice.
It’s what will get you out of the office before 8:00 PM so your family will no longer refer to you as “Ol’ What’s-His-Name” or “Ms. Whozat.”
Imagine taking a real vacation in March. An honest-to-God vacation where you aren’t checking your email every fifteen minutes.
It can happen.
But in order for it to happen, you need to understand a few things.
Your client is looking for MORE from their CPA.
They can get their tax returns done with just the right software.
But you offer more than some “out-of-the-box” solution.
If you don’t believe it, then I can help you understand why your business is so much better than buying a piece of software.
You see, clients need more than an audit or tax return.
They want more advisory, value-added services.
They want help to grow their businesses and make strategic decisions.
Here’s the $64,000 question:
Are you communicating effectively your ability to answer that call?
The words you use to describe your business should speak directly to your potential customer’s needs and persuade him to take action.
Your website is a “virtual salesperson.” It’s supposed to clearly address your prospect’s biggest concerns and then convince him or her to contact you.
Does your copy do this? Or does it read like a bland brochure?
Strong copywriting will make a difference not only on your website, but with all your marketing communication tools such as sell sheets, white papers, case studies and more.
You want copywriting that grabs the attention of your potential client and persuades him to pull out his wallet.
I’ll create copy to get the attention of your prospective client and help them find answers.
The answers only YOU can provide.
Here is a list of my most commonly requested copywriting projects:
- Web copy
- Landing pages
- Squeeze pages
- White papers
- Case studies
- Sell sheets
- Sales letters
Need something not only the list? Let me know. I’ve created a large variety of marketing assets.
I know time-tested copywriting principles that will get you results. Want increased lead generation? Higher web conversions? Better metrics for an email marketing campaign? I can help.
I’ll be happy to explain how copywriting can help you meet your business goals.
And if you’re not using email marketing,
you’re leaving money on the table.
Most businesses use email campaigns in their marketing strategy, but are your emails targeted?
I will develop an email strategy that utilizes strong messaging with irresistible subject lines that get a response.
I also understand analytics and why you want to pay attention to certain patterns. Such patterns will help us create customized messages for your target market.
Our email marketing projects include:
- Email copy
- Autoresponders, email sequences
- Building an in-house marketing strategy
I’m pretty fanatical when it comes to using email to market your business
I don’t just promote email marketing for my clients. I use it for my own business and have experienced great success!
- What to do once you start building a mailing list
- Tips on using trade shows as an effective sales funnel
- Creating a content marketing strategy
The goal is to use marketing to build a connection with your prospect
and turn them into a loyal client.
One more thing…
Your copy stands above the crowd with design and formatting.
Most copywriters can offer you copy, but we go beyond — giving you design
and formatting along with the copy.
This is the “secret sauce” that takes a document from adequate to stunning. Part of
getting your prospect’s attention is attracting her initially to your message.
That happens with design and formatting that complements your message.
Available for print projects and PDF’s — case studies, white papers, sales slicks, and more.
Ready to move forward? Click here. Or send an email.
If you’re hungry to market your business more effectively, contact me today. Discover what our clients already know: for professional, well-written marketing collateral that communicates clearly your value proposition, I deliver results.