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John Keating knew how to get attention.

Marketers: If You Want Attention, Focus On Your Audience’s Heart – Not Mind

This is going to be a quick riff on a recent post by Gary Vaynerchuk, "When Will Marketers Talk About Attention, Not Impressions?" It's the same message I give to my clients and newsletter readers about email marketing. Open rates can be deceiving. Many people will click on an email just before deleting it. So the email doesn't even get read. It just gets a quick push into … [Read More...]

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The Zen of Email Marketing

When it comes to email marketing, you'll find plenty of online resources for strategy and tips on what to include in your messaging. But what you may not find is how … [Read More...]

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