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Independence Day July 4, 2015

Ken McCarthy’s: “It’s Called Independence Day For a Reason”

I am fortunate enough to own a copy of Ken McCarthy's book, The System Club Letters. The great copywriter Gary Bencivenga (named "The Gold Standard" of copywriters by Brian Kurtz) called it "One of my secret weapons..." Ken McCarthy is considered one of the "founding fathers" of Internet marketing. He was the guy who started to talk to businesses in 1993 about using this … [Read More...]

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