Copy That Gets You More Sales
What is your brand? Is your brand about equality (IBM), overcoming obstacles (Adidas), forward thinking and speed (FedEx), dominance in quality and style (Mercedes Benz), or nourishment (McDonald’s)? There exists a plethora of information both online and off about building your brand. Most businesses, after completing the main development of their product or service, turn … [Read More...]
There’s a lively debate on the Internet about the death of the press release. The hard-working presser could quote Mark Twain: the reports of my death have been … [Read More...]
Including the right emotion in your copy is a highly effective way to connect with your prospective buyer. We respond each day to emotional triggers without being … [Read More...]
I just started a new meditation program last week. And as often is the case with meditation, I’m often surprised by what happens when I finally pay attention to what’s going on inside of me. I don’t know about you, but I always feel as though I’m trying to … [Read More...]
I knew a woman who had an amazing voice. Trained as an opera singer, she seemed destined for greatness. But she got pregnant, bowed out of singing, and then spent the rest of her life holding down menial jobs. Those who worked with her had no clue of the … [Read More...]